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Even if you have a side hustle and can dedicate a few hours to it every week, you should still strive to see constant growth. And if you feel like things are not going that great at the moment, it might be time to change the marketing strategy.
Best Marketing Tips to Boost Your Brand’s Presence
There are different ways to attract more customers and make money. Consider using these suggestions to improve your business or an online business idea.
Idea #1 – Carry out a SWOT Analysis
A SWOT analysis is a method to research the market and determine where your strengths, weaknesses, opportunities, and threats lie.
Assessing the situation and getting a broader perspective on where you stand compared to the competitors helps in preparing for the next move. Taking decisions blindly is too risky. Instead, you should take all the necessary steps. This Oberlo SWOT Analysis guide will tell you how to carry out proper research.
Idea #2 – Increase Presence on Social Media
Social media is a hub of marketing that continues to grow. There were over 3.5 billion profiles on social media worldwide in 2019 (Statista, 2020). The number is increasing every year.
Platforms like Facebook and Instagram offer opportunities to work with influencers. Those who struggle with attracting more followers ought to cooperate with an influencer and ask him or her for sponsored content. Even a shoutout will bring more fans to you, provided that the audience of the influencer is relevant and has an interest in your products or services.
Organizing contests and giveaways is another popular method to increase presence on social media. Even individuals who are not following you will be eager to participate thanks to word of mouth and social sharing.
If an entry fee is liking, commenting, tagging another person, or sharing the post, participants do not have to pay anything. And when contests go viral, brands reap the benefits of getting more followers for their social media channels.
Finally, you have an opportunity to interact directly with your audience and build a stronger relationship with it. A quick response time enhances the customer experience. Score extra points by engaging with your audience more frequently.
Idea #3 – Focus More on Email Marketing
Email marketing can be automatized by using plugins that collect an email list. Think of a way to incentivize people to click on the subscribe button. It could be a one-time deal or an exclusive contest for newsletter subscribers.
Emails are a great way to remind people about your website and get them to click on the URL to get redirected and visit again. Make sure that you are utilizing the email list to the fullest.
Here are a few tips for a successful email marketing campaign:
- Encourage readers to reply.
- Write persuasive copies.
- Test how effective different text variations are.
- Make things personal.
- Do not send emails too frequently because it will be considered spam.
- Track your data.
Idea #4 – Reward Your Most Loyal Customers
Attracting new customers is tough. Therefore, it would be worth your while to retain customers who are already showing that they value your products or services.
Creating a loyalty program is a good investment. And it does not have to be something fancy to show attention to your most loyal customers. A special discount code is one suggestion. Another could be creating a VIP program where they can redeem prizes or other perks for points.
The bottom line is that you need to show your best customers that you care. Give them a status that makes the customers feel special.
Idea #5 – Improve SEO Rankings
Organic traffic is worth a lot. People who come from search engines discover the website by typing specific keywords. Optimizing your website for keywords that focus on purchasing intent and achieving high rank is a difficult feat, but one worth the resources.
SEO is complicated, and not everyone can accomplish results. That is why hiring a freelancer or agency that can create a long-term plan is a common practice.
Being on the top pages of Google and other search engines also spreads brand awareness. The fact that you are high in search engines indicates authority and encourages customers to choose you over the competition.
Idea #6 – Cooperate with Other Brands
Other brands do not have to be rivals. Working with them could be beneficial for both parties. It is a learning experience. And both businesses can give and take something from each other.
Of course, the biggest challenge will be finding someone who is willing to work with you. One of the best bets would be using social media and direct messaging everyone, asking whether they are up for a joint venture.
Idea #7 – Use PPC Marketing
Pay-per-click marketing is great because you pay for clicks. People see ads while they are on Google typing keywords and phrases relevant to your business. If they have the intent to buy, they will look to click on the ad and see where it takes them.
PPC marketing requires testing and adjusting. Keywords and ad copies that do not work out can be replaced at any time, and you have free rein in making as many changes as you want until you create the best possible PPC campaign.
Idea #8 – Start Writing a Blog
Starting a blog on a website that is already there costs nothing. And it is one of the best things you can do to improve the business without spending any money.
Articles help with boosting SEO, and they are another reason for customers to visit the site. Entertaining and informative articles will also help in establishing authority in the industry.
Moreover, becoming a good writer will also open more opportunities further down the path of raising brand awareness. An article that gets published in the biggest publication websites with your name on it could do more for the brand than any other method. Check our dedicated guide on how to start a blog & make money out of it.
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Idea #9 – Post on Forums
Finding a niche-related forum is tough because forums are not as prominent now as they were before due to social media. However, there are still some that could be put to use. Reddit and Quora are also worth mentioning because they are popular.
It is about finding a way to provide value and build trust with other members of the community to the point when you can advertise your brand.
Idea #10 – Host a Live Event
Hosting a live event gives you a perfect opportunity to meet potential business prospects and spread the word about your brand. Granted, the size of the event depends on the budget, but even a smaller gathering is valuable.
Make sure that you advertise about the upcoming affair. Create an event on Facebook. Share about it on your other social media channels as well.
If you are in competition with other companies, an event will do more than just raise brand awareness. You can show off your personality and develop deeper connections. Meeting people face to face or speaking in front of a live audience deepens human relationships.
Idea #11 – Work with Local Communities
A local community is another source for getting others to know about your business. A number of entrepreneurs start small, and nearby residents often become first clients.
Take this as an example. There is an event surrounding an issue, like the closing of a public school. Or a new supermarket is about to open. How can you take advantage of that?
There will be protests or another type of gathering of people. Giving out free merchandise, like t-shirts, pens, key chains, calendars, will attract attention. And the more people notice you, the better off you will be.
Sponsoring an event or someone who needs money will also work. Go to a local animal shelter, take a few pictures with dogs or cats, shake a few hands, and take pictures. Post them on social media and tag the people and establishments involved. You are bound to gain more traction and spread positive words about the brand.
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Idea #12 – Join a Podcast or Radio Station
Whether individuals are driving, working, or trying to relax, listening to the radio or podcasts is quite popular. According to Convince and Convert, 32 percent of Americans listen to podcasts monthly.
Joining a podcast or radio will work like another marketing channel. You get to talk about yourself and the brand. And there should be plenty of opportunities to speak since hosts are always looking for new and exciting talkers.
Idea #13 – Rent a Billboard
Arbitron has published a study that claims the following: 71 percent of Americans often look at the “messages on roadside billboards”. Also, 56 percent of Americans have talked about a funny billboard they saw.
Is renting a billboard effective? It depends on a lot of factors, like location and price. But if there is an opportunity to be featured in a suitable area for a reasonable price, consider renting a billboard as well. If nothing else, it will introduce more variety in your brand awareness-raising campaign.
A strong business presence, be it the real or digital world, leads to a successful and sustainable brand. Given how prominent the competition is in a lot of industries, word of mouth has become an integral factor in determining whether your brand can survive or not.
Look to implement as many ideas mentioned in this article as you can. Work towards creating an ultimate brand awareness strategy and reap the fruits of your labor later, when you are one of the most successful in your respective niche.
- 1 Best Marketing Tips to Boost Your Brand’s Presence
- 1.1 Idea #1 – Carry out a SWOT Analysis
- 1.2 Idea #2 – Increase Presence on Social Media
- 1.3 Idea #3 – Focus More on Email Marketing
- 1.4 Idea #4 – Reward Your Most Loyal Customers
- 1.5 Idea #5 – Improve SEO Rankings
- 1.6 Idea #6 – Cooperate with Other Brands
- 1.7 Idea #7 – Use PPC Marketing
- 1.8 Idea #8 – Start Writing a Blog
- 1.9 Idea #9 – Post on Forums
- 1.10 Idea #10 – Host a Live Event
- 1.11 Idea #11 – Work with Local Communities
- 1.12 Idea #12 – Join a Podcast or Radio Station
- 1.13 Idea #13 – Rent a Billboard
- 2 The Takeaways