Simon Yi is Co-founder and Head of Growth at Myosin, a marketing DAO and product studio focused on building and scaling innovative digital products. With over 12 years of experience, he has honed his expertise as a growth leader at global agencies including VaynerMedia, R/GA, and Wunderman.

Simon has led growth initiatives for multiple startups that were collectively acquired for over $625 million, demonstrating a strong track record of driving scalable, high-impact outcomes. Most recently, he served as Head of Growth at Tachyon, the Consensys Mesh accelerator, where he supported early-stage companies in the Web3 ecosystem.

Posts by Simon Yi

The Death of the SERP: Why Your Fintech GTM Strategy Is Already Obsolete

On GEO, AEO, and the New Discovery Layer for Neobanks, Stablecoin Rails, Digital Asset Treasuries, and the AI Agents Eating Your Org Chart The biggest mistake in fintech and financial infrastructure marketing today isn’t about which channels you’re using, it’s about pretending the old discovery layer still works the same way for an entirely new […]

30 minutes ago in Opinion by Simon Yi